To create a controversial ad or play it safe…that is the question!

In today’s society where social media and viral videos are at the top of the marketing game, advertising campaigns must be able to break through the noise, grab your attention and create a buzz! Every year, people around the world complain about ads, taking offence to the messages intended merely to sell products. On that same note, it is often times these ads that go viral, where millions of eyeballs are stimulated by the “shock advertising”.

Risk and Reward - Words on Dice