Emotion & Advertising

“Intellect and Emotion are partners who do not speak the same language. The intellect finds logic to justify what the emotions have decided. Win the hearts of the people, their minds will follow.”

– An Excerpt from The Wizard of Ads by Roy H. Williams

I first read The Wizard of Ads in 2008, and these were the words that stuck with me. Since then I have gained a real appreciation for advertising campaigns that create an emotional response.  Through creating an emotional response, regardless of what emotion it is,  you remove barriers that rationale places, and begin forming a relationship, a feeling, and a memory. How an advertisement makes you feel will be what you associate with that product or business.

Hire or Contract Your Marketing

You’re a small business owner or you operate a not-for-profit organization and its all hands on deck, going 100 miles an hour and you wear so many hats, you can’t even count. Sound like you? I think a lot can relate to this. One of the biggest problems with running your business is knowing when to start hiring or contracting out work…especially when it comes to marketing.

The majority of people think marketing is easy and it comes naturally…anybody can do it. It is often these people that fall flat on their face when their marketing efforts are turning into misery and their business can’t get off the ground or they can’t seem to find that extra little something to take it to the next level.