Emotion & Advertising

“Intellect and Emotion are partners who do not speak the same language. The intellect finds logic to justify what the emotions have decided. Win the hearts of the people, their minds will follow.”

– An Excerpt from The Wizard of Ads by Roy H. Williams

I first read The Wizard of Ads in 2008, and these were the words that stuck with me. Since then I have gained a real appreciation for advertising campaigns that create an emotional response.  Through creating an emotional response, regardless of what emotion it is,  you remove barriers that rationale places, and begin forming a relationship, a feeling, and a memory. How an advertisement makes you feel will be what you associate with that product or business.

Inbound Marketing VS Outbound Marketing – We Have A Winner

inbound-marketing-vs-outbound-marketingIt’s a crowded world out there and marketing is now about breaking through all the noise and being relevant. Sounds easy right? Not so much. Is your marketing strategy resulting in sympathy cards? Don’t worry – you are not alone. In fact, most small business owners in Saskatoon are facing the exact same pain points when it comes to marketing their product or service. In today’s society, people have to get away from “build it and they will come” and instead focus on “build it, market it and they will come.” There are two ways to market your business or organization and it’s a mighty clash between “Inbound Marketing” vs “Outbound Marketing”.