“Family first, product second.”

Liberty Bottleworks - Response to irate customer

There have been many examples of how companies can effectively use social media for customer service in recent weeks, most of which show how the use of social media can add a personal touch to a large corporation, and provide a positive experience for customers. That is until recently.

Inbound Marketing VS Outbound Marketing – We Have A Winner

inbound-marketing-vs-outbound-marketingIt’s a crowded world out there and marketing is now about breaking through all the noise and being relevant. Sounds easy right? Not so much. Is your marketing strategy resulting in sympathy cards? Don’t worry – you are not alone. In fact, most small business owners in Saskatoon are facing the exact same pain points when it comes to marketing their product or service. In today’s society, people have to get away from “build it and they will come” and instead focus on “build it, market it and they will come.” There are two ways to market your business or organization and it’s a mighty clash between “Inbound Marketing” vs “Outbound Marketing”.